Blog post from Jeff Atwood about how marketing studies don't create campaigns, they can only fine tune them. Excellent use of a movie reference to "Groundhog Day," as a way to make this point. Sample quote:
That's the problem with A/B testing. It's empty. It has no feeling, no empathy, and at worst, it's dishonest. As my friend Nathan Bowers said:
A/B testing is like sandpaper. You can use it to smooth out details, but you can't actually create anything with it.
Billionaire-proof and RSS
-
I would like to get on the record.
1. The only billionaire-proof social network will be based on RSS.
2. The shortest path to being billionaire-pr...
No comments:
Post a Comment