Blog post from Jeff Atwood about how marketing studies don't create campaigns, they can only fine tune them. Excellent use of a movie reference to "Groundhog Day," as a way to make this point. Sample quote:
That's the problem with A/B testing. It's empty. It has no feeling, no empathy, and at worst, it's dishonest. As my friend Nathan Bowers said:
A/B testing is like sandpaper. You can use it to smooth out details, but you can't actually create anything with it.
Like Christmas in July
-
I've rarely been this happy to receive a new feature.
I have a plan of course. I'll let you know how it goes! :-)
I just got Agent Mode in ChatGPT. 🎉
No comments:
Post a Comment