He's smart as hell and goes right at it, whatever it happens to be (in this case the above photo). I'll recommend his book wholeheartedly even though it's not even available for pre-order. Also, watch this video if you haven't yet.
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Ads used to be this great
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Look at this, for an idea of what a product says to the prospect.
It makes you laugh. When you laugh inside an idea forms.
"Ain't it the truth."
That g...
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